Bitcoin: The Missing Piece for Fair Trade Coffee

Fair trade has been broken for decades. Bitcoin is the technology that fixes it. ☕

Jorge spent years trying to build a genuine farm-to-cup, peer-to-peer coffee business. He tried every tool, every platform, every payment system. Nothing worked — until Bitcoin.

In this clip from reDeFined, he explains why Bitcoin isn't just an asset class for his business. It's the missing infrastructure that finally allows value to flow directly from the consumer to the farmer without anyone skimming off the top.

True direct trade has always been the goal. Bitcoin is the mechanism that makes it real.

Watch the full conversation on the reDeFined YouTube channel. 🎥 Follow our Host Jeremy Almond's X : https://hubs.la/Q04fg1Xh0 Follow the Podcast Twitter: https://hubs.la/Q04ffNHB0
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