The interest rates small farmers face in El Salvador would be illegal in most countries. 💸 El Salvador's legacy financial system wasn't built for small producers. Loans come with interest rates that would be banned in most developed countries, and fees eat away at whatever margin farmers manage to earn.…
Every bag of coffee sold. Every farmer in the chain. Paid instantly. In Bitcoin. ☕⚡ Jorge built a royalty system that does something no traditional payment processor can: the moment a coffee sale happens anywhere in the world, Lightning Network instantly routes a portion directly to every farmer in the…
Farmers in El Salvador waited 3 months to get paid. Bitcoin changed that overnight. 🇸🇻 In El Salvador, waiting three months to receive payment after delivering a harvest is completely normal. And during that wait, farmers borrow at punishing interest rates just to survive. In this clip from reDeFined, Jorge…
No dev team. No VC. Just open-source Bitcoin tools — and a working payment system. ⚡ Jorge built Espresso Pay with no developer team and no venture capital. Just LNbits, open-source Lightning Network tools, and a vision for how coffee commerce should work. In this clip from reDeFined, he walks…
"Farm to cup" is a nice label. On-chain traceability makes it actually true. 🌱 Everyone loves the idea of knowing where their coffee comes from. But can you actually trace your cup back to the specific farm, the specific farmer, and confirm they got paid for it? In this clip…
Your $7 latte. The farmer got cents. Bitcoin is changing that. ☕ Coffee prices just hit all-time highs — but the farmer who grew your beans still can't afford the cup they produce. Jorge has lived this injustice as both a farmer and a business owner in El Salvador. In…
What if financial security could change the way you dream? 🌟 Jorge runs a Bitcoin-powered coffee business in El Salvador — and when his farmers finally got paid fairly, something profound happened. They stopped worrying about food and started planning for violin lessons, university degrees, and the future. In this…
Fair trade has been broken for decades. Bitcoin is the technology that fixes it. ☕ Jorge spent years trying to build a genuine farm-to-cup, peer-to-peer coffee business. He tried every tool, every platform, every payment system. Nothing worked — until Bitcoin. In this clip from reDeFined, he explains why Bitcoin…
You pay $5 for coffee… but the farmer behind it earns just cents. So where does the rest go? After 15+ years in the industry, Jorge saw the system for what it is—broken. Then he found Bitcoin… and rebuilt it from the ground up. This isn’t just coffee. It’s a…
In this episode, Jeremy sits down with Jorge, founder of Cherito Cafe, to explore how Bitcoin is transforming the traditional coffee industry in El Salvador and empowering small-scale farmers. The conversation covers Jorge's journey as a third-generation coffee producer who discovered Bitcoin as the missing piece for creating a true…
Modern financial systems generate data from multiple sources simultaneously. Wallets. Banks. Payment processors. Software layers. 👀 As financial environments become more interconnected, clarity depends on the ability to interpret complex data flows coherently. Visibility often becomes a competitive advantage. In this clip from Redefined, we explore how evolving infrastructure helps…
Payments are only one layer of financial innovation. Internal measurement frameworks often evolve more slowly — but can have deeper strategic implications. 👀 How value is recorded internally influences how performance is evaluated and how decisions are made. Infrastructure transformation happens both externally and internally. In this clip from Redefined,…
How we define something influences how we use it. 👀 Classifying Bitcoin purely as an asset leads to one set of behaviors. Viewing it as currency introduces different possibilities. Definitions are not just semantic, they shape operational decisions. In this clip from Redefined, we explore how mental models influence financial…
Balance sheets reflect strategic choices. What companies hold signals what they believe about the future. 👀 As new financial assets emerge, treasury strategies evolve to reflect changing views on risk, scarcity, and long-term value preservation. Capital allocation decisions often reveal deeper macro assumptions. In this clip from Redefined, we explore…
Sometimes progress isn't technical. It's structural. 👀 When reporting frameworks evolve, barriers to adoption often decrease — enabling new types of participation across the financial ecosystem. Infrastructure isn't just software. It's also standards, definitions, and shared understanding. In this clip from Redefined, we explore how structural clarity can accelerate innovation.…
Financial standards evolve slowly. Technology evolves quickly. 👀 When monetary systems introduce new properties, accounting frameworks eventually adapt to reflect those changes. Moments where standards shift often signal broader structural adoption happening underneath. In this clip from Redefined, we explore how evolving reporting frameworks may influence how businesses think about…
Measurement precision becomes more important as financial systems evolve. 👀 Exchange rates introduce complexity in reporting, valuation, and performance tracking when businesses operate across multiple monetary standards. Accurate timing, pricing, and classification can significantly influence financial clarity. In this clip from Redefined, we explore how evolving financial tools help reduce…
Store of value. Medium of exchange. Unit of account. Three functions of money — one often overlooked. 👀 The unit of account determines how performance is measured, how success is evaluated, and how strategy is defined. When the unit changes, decision frameworks often change with it. In this clip from…
Money. Currency. Asset. Often used interchangeably — but they lead to very different financial treatment. 👀 Classification influences reporting, taxation, strategy, and behavior. How businesses define Bitcoin may shape how they use it operationally and financially. In this clip from Redefined, we explore why definitions matter more than they appear.…
Money influences behavior more than we think. 👀 Different monetary systems encourage different time horizons. When incentives reward long-term thinking, businesses often prioritize durability over short-term optimization. Financial infrastructure doesn’t just impact transactions — it shapes how companies plan, invest, and build. In this clip from Redefined, we explore how…
Every business relies on a source of truth. The question is: what defines it? 👀 Financial infrastructure reflects the properties of the underlying money. As new forms of money emerge, the way businesses establish trust, verification, and measurement may evolve alongside them. In this clip from Redefined, we explore how…
Many businesses now operate across two financial systems: fiat infrastructure Bitcoin infrastructure 👀 Bridging these environments introduces new complexity in reporting, valuation, and financial clarity. But it also creates opportunities to rethink how performance is measured. In this clip from Redefined, we explore how financial frameworks adapt as monetary systems…
Financial statements show what we choose to measure. 👀 When businesses operate partially in Bitcoin but evaluate performance only in fiat, some signals may remain hidden. Measurement frameworks don’t just report outcomes — they shape interpretation. In this clip from Redefined, we discuss how financial visibility evolves alongside monetary innovation.…
How do you account for something new? 👀 Bitcoin challenges familiar assumptions about money, accounting, and financial reporting. When existing tools don’t quite fit, it signals an evolution in underlying infrastructure. In this clip from Redefined, we explore how curiosity around financial measurement can lead to entirely new categories of…
