"Farm to cup" is a nice label. On-chain traceability makes it actually true. 🌱
Everyone loves the idea of knowing where their coffee comes from. But can you actually trace your cup back to the specific farm, the specific farmer, and confirm they got paid for it?
In this clip from reDeFined, Jorge explains how Bitcoin enables real, verifiable traceability across the entire agricultural value chain — not just a marketing claim on a bag, but actual on-chain proof that value reached the people who created it.
The conscious consumer era has arrived. Bitcoin is the infrastructure it needs.
Watch the full conversation on the reDeFined YouTube channel. 🎥 Follow our Host Jeremy Almond's X : https://hubs.la/Q04ffHwR0 Follow the Podcast Twitter: https://hubs.la/Q04ffBp00
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